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The quest for the Divine touch in art led to the establishment of a unique and prestigious organization, Aura Art. Today, Aura Art's selection of paintings showcases some of the best talent in the country, irrespective of the reputation the artist enjoys, and sweeps across all major genres, regions and styles.
On its first ever show at the Nehru Centre in January 2008, Art Historian, Dr Seema Bawa commented: "the emphasis (of Aura Art) remains on the inner essence as each painting contains a mystical, spiritual or social statement irrespective of the visual language employed." |
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| Vision |
| In the birth of Aura Art is the birth of a dream - to create a distinctive environment wherein art plays a significant role in people's lives. There are three areas that Aura Art focuses its attention on, to make this dream come true: |
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to collect, through a tedious process of selection, the choicest works of artists of calibre, both known and unknown, and representative of the cultural diversity of the country |
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to give such chosen works of art the widest possible exposure so that people at large become sensitive to qualities that distinguish the extraordinary from the ordinary |
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to establish art as an asset class and create an enabling environment wherein investments can be channelised in this segment, for the betterment of the artist, the investor and the art world as a whole. |
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At the core of all this effort is the trust that art can and will help people "soften" and make them pursue the higher ideal of unifying mankind in peace and harmony. |
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